Posts Tagged ‘Small Business Owners’

Sage Advice For Upstart Small Business Owners

January 3rd, 2010

If you just started a small business or are thinking about it you know that there are books and books of advice out there. While some advice can be helpful too much can be overwhelming and can make you turn away completely. Still, it’s always a good idea to listen to the wisdom of those who went before and have learned the hard way so you don’t have to. Here are the top tips for small businesses. Use a business plan. Start by writing a detailed business plan that you can use throughout your startup and beyond. The plan should include a statement of purpose or mission statement, which can help to guide you not only on startup but also all through the business. The plan also needs to detail the finances of the business. The finances of the business include all the expenses for the business along with the projected sales. Overheads such as rent, utilities and postage charges must all be considered as well as other key budget items such as advertising. Don’t forget about one-time fees for business startup, licenses and inspections. Another cost for all businesses is the monthly telephone charges. Don’t skimp on insurance. Always get the full insurance coverage that you can get, even if the costs are slightly higher each month. This can help tremendously in keeping you covered for all types of events. Many small businesses have been wiped out entirely due to an accident or problem that was not covered by insurance. Then you will need to figure out the actual material costs for your product or service. This should include any labor necessary. Don’t assume that your labor is free. This is a mistake many new small business owners make. Instead, be sure that you account for your own salary as well as the salary of any other employees that will be required. Once you have the costs figured out you can set your pricing accordingly. Be prepared to do some market research. Always check competitors pricing to ensure that you are in line. You don’t want to be priced too high so that nobody will purchase your product or service. Likewise, you can’t be priced so low that you lose money with each purchase. Instead, take all things into consideration and price your product or service realistically while allowing for some profit. Try to be prudent when it comes to the overheads for your business. For example, telephone service is one area that you may be able to lower the costs. There are many wholesale long distance providers where you can find good service with reasonable prices. When making the budget always allow a category for unexpected items. These may come in the form of unexpected repairs or charges that you did not plan on. If you didn’t budget for these types of expenses the money will come right off the bottom line – profits. Instead, figure these expenses into the budget. Carry them over from month to month so that you have enough in the fund in the case of a problem. This also allows you some room for pricing changes in the event that some of your raw materials or labor prices go up. A good business plan can get you some much-needed dollars for your business. Investors must see a business plan before they will invest money in your business. Yet investors can provide the money you need to get the business going. Banks and loan officers also must review a business plan before granting a small business loan. If you are unsure about how to write a business plan get some help. A professional can help write a great plan for you and may be well worth the initial expense. Look at other business plans for similar businesses to get an idea of what it should be like. Finally, you can tweak the business plan as needed. Use the business plan as a roadmap to the success of your business.

How To Prepare For Small Business Loan?

January 3rd, 2010

Small business owners often face difficulty in their business operations as they face shortage of funds. You would need to take necessary steps to avail a small business loan with minimum difficulty. You ought to know what you need to do to clinch the loan deal. If you are going for a start-up business, banks and other financial institutions would turn down your loan application citing the risk factors involved. However, you can still get a small business loan if you have prepared yourself well.
Never bank your luck on getting a grant from the government and company agencies. It is even more unlikely that you would get any funds from these sources than getting any money from your own savings, family, friends, or a bank. The main criteria in getting personal loan would be your credit score ratings, business plan, experience in the field of business, education, and most importantly the feasibility of the business that you would want to start, or expanding.
The business plan needs to be prepared with due care, since your business viability is reflected in the plan, as also its feasibility. The business plan needs to reflect that in providing the loan, the lender would face minimum risk. The lending institution has a format of questions which your business plan must answer. There questions may be as follows:
The first thing it has to answer is how much money that you would need. If you are starting a new business, your business plan must include the capital expenses for your business to start. The calculations shown in your business plan must be accurate and it is advised that you should ask for enough money to invest wisely.
The next part that you need to explain in your business plan is how you would be spending that money. The loan amount that you are asking for, you would need to provide details as to how this money would be spent on the designated heads. Every dollar that you spend needs to be accounted for. Your small start-up business might require funds for new employees, marketing, etc. which are for the operations of the business; the assets, such as, equipment, real estate, etc; and possibly to pay off your business loans.
The question of your payback of the loan must also be answered in your business plan. This needs to be explained in detail, mentioning the kind of cash-flow that you expect, and the time that it would take to achieve the cash-flow. Your financial statements in your business plan must be convincing enough for the lender to believe that you can pay off your loan amount from the cash-flow that you would be generating.
While you show your cash-flow in your business plan, you should be able to take the worry away by taking care of government taxes and others, in your financial statements. You would need to keep your staff turnover low for the inherent growth of your company. You would need to plan as to how you would be enhancing your vendor and supplier relationships, and win the market share in the services or product that you are dealing with.

Digital Signage: Marketing Plans and Efforts are Essential –even for Small Businesses

December 29th, 2009

The results of a confidential, four-year study of small business owners and their marketing functions by Miser Advertising and Marketing in Carlsbad, CA, have revealed a somewhat disturbing, but entirely understandable, conclusion.

Marketing is a “time waster” in the view of most small business owners studied. Too many small business owners see marketing as gobbling up too many limited company resources on a monthly basis and yielding too few results to make it worthwhile, the firm found.

According to Miser Advertising and Marketing, having and executing a marketing plan, predictably, didn’t seem too important to small business owners, either. The firm found small business owners created a marketing plan in the process of writing an initial business plan to launch their enterprise, but since opening their doors for business, that marketing plan is too often little more than a door stop. Add to that the fact that small business owners have a vague understanding -at best- of their customers’ psychographic and demographic profile, and the picture that emerges is somewhat grim.

When compared to the attitudes of large companies toward marketing, those held by small business owners couldn’t be more different. At big companies, attention is given to marketing on a daily basis. Among small business owners, marketing gets short shrift, the firm found.

I bring this up because it offers a clue about what I too often find in the digital signage market. Granted, advertising is only one of many components in an effective marketing effort, just as digital signage is only one of many advertising media options. But given my background in the digital signage market, the findings of Miser Advertising and Marketing seem spot on.

Without question, large businesses approaching my company about digital signage have a plan with specific marketing goals and benchmarks for the roll out of their digital signage networks and the communication that will be played back. Smaller companies, when they do approach us, often seem unsure of their specific goals for digital signage as well as their message and what specifically they expect to accomplish.

Who can blame them? Small business owner are often so busy with the business of their business that they lack the time and the resources for anything they see as being even the slightest bit extraneous to their core focus. However, regardless of their limited resources, these businesses still compete with larger ones that are knowledgeable about their customers, know what messages they wish to convey and how to convey them, and have the resources to execute their plans. That’s not exactly a comforting thought for small business owners, but it is reality.

The cold, hard truth is not every business succeeds. Many fail each year for a wide variety of reasons. Lack of a coherent marketing plan that’s consistently implemented and tweaked along the way to ensure it’s relevant and effective is an important one. While it may be a painful stretch for small business owners, hiring the internal marketing talent or outsourcing that function to a talented firm with a proven track record will improve their odds of survival.

Only then can various marketing communications strategies be evaluated and implemented. Somewhere, beyond that point decisions about ad budgets, media and campaigns get made. In that process, some will find digital signage is the right approach.

But those things need to be done and in place before digital signage even enters the equation. I know once they are, digital signage will prove to be the right medium for many seeking to execute their newly created -and now much appreciated- marketing plan.