If you just started a small business or are thinking about it you know that there are books and books of advice out there. While some advice can be helpful too much can be overwhelming and can make you turn away completely. Still, it’s always a good idea to listen to the wisdom of those who went before and have learned the hard way so you don’t have to. Here are the top tips for small businesses. Use a business plan. Start by writing a detailed business plan that you can use throughout your startup and beyond. The plan should include a statement of purpose or mission statement, which can help to guide you not only on startup but also all through the business. The plan also needs to detail the finances of the business. The finances of the business include all the expenses for the business along with the projected sales. Overheads such as rent, utilities and postage charges must all be considered as well as other key budget items such as advertising. Don’t forget about one-time fees for business startup, licenses and inspections. Another cost for all businesses is the monthly telephone charges. Don’t skimp on insurance. Always get the full insurance coverage that you can get, even if the costs are slightly higher each month. This can help tremendously in keeping you covered for all types of events. Many small businesses have been wiped out entirely due to an accident or problem that was not covered by insurance. Then you will need to figure out the actual material costs for your product or service. This should include any labor necessary. Don’t assume that your labor is free. This is a mistake many new small business owners make. Instead, be sure that you account for your own salary as well as the salary of any other employees that will be required. Once you have the costs figured out you can set your pricing accordingly. Be prepared to do some market research. Always check competitors pricing to ensure that you are in line. You don’t want to be priced too high so that nobody will purchase your product or service. Likewise, you can’t be priced so low that you lose money with each purchase. Instead, take all things into consideration and price your product or service realistically while allowing for some profit. Try to be prudent when it comes to the overheads for your business. For example, telephone service is one area that you may be able to lower the costs. There are many wholesale long distance providers where you can find good service with reasonable prices. When making the budget always allow a category for unexpected items. These may come in the form of unexpected repairs or charges that you did not plan on. If you didn’t budget for these types of expenses the money will come right off the bottom line – profits. Instead, figure these expenses into the budget. Carry them over from month to month so that you have enough in the fund in the case of a problem. This also allows you some room for pricing changes in the event that some of your raw materials or labor prices go up. A good business plan can get you some much-needed dollars for your business. Investors must see a business plan before they will invest money in your business. Yet investors can provide the money you need to get the business going. Banks and loan officers also must review a business plan before granting a small business loan. If you are unsure about how to write a business plan get some help. A professional can help write a great plan for you and may be well worth the initial expense. Look at other business plans for similar businesses to get an idea of what it should be like. Finally, you can tweak the business plan as needed. Use the business plan as a roadmap to the success of your business.
Posts Tagged ‘Small Businesses’
Sage Advice For Upstart Small Business Owners
January 3rd, 2010Small Business Marketing Nightmares, Time to Wake Up and Learn From the Chef!
January 1st, 2010The last few episodes I watched there was something that struck me, besides the fact that most restaurants are considered a small business. That is the fact that restaurants have an even higher rate of going out of business than other types of businesses. Granted that most people that venture into the restaurant industry are chefs and not marketers or business people, it may seem like it make sense that they are in more danger. What struck me more than anything was the lack of understanding that these people have in regards to image and branding of their business. The reason most of these restaurants that Chef Gordon Ramsey is helping, just like small businesses, that are going out of business is because they do not fully grasp the concept of how to create a brand name or what building a business image is all about. If a small business would fully understand what it means to create a brand name and establish their image I would be willing to bet that the rate of successful businesses would go up. After looking around in my local town and the businesses that had come and gone over the last two years, something interesting came up. The companies that had built themselves as a brand and been very clear about their image from the get go are still around! Another thing that I found extremely amusing to discover, was that all of the businesses that are still around had all established a web presence and done internet marketing very early on. So here is some free advice to any small business out there, catch an episode or two of “Kitchen Nightmares” and see what you can pick up on in regards to what Chef Gordon Ramsey explains to them about their image and branding. It may just be the episode that saves your business!
5 Keys To Small Business Success
December 31st, 2009You’ve been to business school and learned it all, right? Not so fast. Sometimes, the most important lessons come to us via mistakes we’ve made. Here are the top five keys to small business success that you never learned in school. 1. Don’t Be Such a Control Freak. One of the hardest things any small business owner has to do is learn when to delegate. Of course you want to do it all yourself because that’s the only way it’s going to be done right. But that only results in burnout and a bunch of employees who never learn anything. You’re only doing yourself and your business a favor when you learn to relinquish some control. The more hands you have helping you out, the more successful you will be. 2. Baby Steps. You might be of the mind that your business should be everything you’ve dreamed it would be right out of the gate. But consider the “baby steps” approach. Start out small. Spend as little as possible at the very beginning. Score some successes early on and then build on them. Get rid of the stuff that doesn’t work immediately. If you follow the “baby steps” approach, you have less to lose if you start off down the wrong path or have to scrap your whole plan and start over. Plus, it gives you a chance to research along the way by getting customer feedback as you go. 3. End Your Day Thinking About Your Business. Once you’ve left the office and finally spent some time with the family, your business is the last thing you want to think about. But spend just one more minute, right before you go to bed, thinking about one problem you’re facing in your business. The beauty of our brains is that our subconscious minds work while we sleep. If you spend a few minutes thinking about a problem right before you go to sleep, you’re essentially enlisting the aid of your subconscious to help you solve the problem. It’s the easiest work you’ll ever do. 4. Respect Your Computer Systems. Most small businesses take their computer systems for granted. They don’t back up their data, they don’t maintain their computers regularly, and they don’t enlist the aid of professionals to care for their computers. In fact, we don’t pay any attention to our computers until something goes wrong and we find ourselves in a crisis. If we treated our computer systems like factories treat their equipment, by regularly shutting down the whole works to perform routine maintenance, we’d get better performance and fewer problems from them. 5. Study the Numbers. It is a rare small business owner who actually likes to look at financial statements, at least when the business is just starting. Why? Because the numbers can be depressing. No one wants to look at the numbers when all they bring is bad news. But the truth is that you can’t improve those numbers until you have the courage to look at them and analyze them. Looking at bad numbers can bring about feelings of failure or despondence. So try this trick: Once every week, pretend you’re the accountant for your business. You have no emotional ties to the company. You’re only job is to crunch the numbers. When you separate yourself emotionally from the message that the numbers give you, you’re more likely to look at them objectively, without becoming despondent over or depressed about the news they bring. You’ll find that looking at the numbers is actually a very liberating experience. It can help you eliminate activities that don’t add value to your business and focus on the activities that help you profit. Use these five keys to help you find success in your small business. You’ll be glad you did!